Lightwave began by leading Diamond through a process to discover and refine the language that would serve as a filter to make key decisions about the new brand including copy, visual identity, and their target audience. From there, Lightwave designed a new logo that represented aspects of Diamond’s core values such as a growth mindset and achievement. In this process, Diamond made a strategic decision with Lightwave to shorten their name to Diamond Education Foundation.
From there, a new website was designed and developed focusing on simple, clear messaging that would build excitement around Diamond’s educational events. Gradient shapes and abstract icons were used to create a modern, edgy vibe. These elements were balanced out with clean use of space and images of medical professionals to build in a feel of trust and dependability.
