Ironman 70.3
Ironman 70.3
A city-built identity for IRONMAN 70.3 Rockford, inspired by the iconic Rockmen that stand along the Rock River.
Year
2024
Industry
Logistics & Supply Chain
Category
Portfolio Site
Timeline
12 Weeks
THE CHALLENGE
As IRONMAN 70.3 prepared to arrive in Rockford, the event needed a distinctive visual element that could live naturally within the race logo while capturing the character of its host city.
THE IDEA
Inspired by the Rockmen statues along the Rock River, we created a running Rockman, followed by a biker and swimmer. The trio became the defining visual language for IRONMAN 70.3 Rockford throughout its three-year contract, appearing on banners, wayfinding, stickers, apparel, and the finisher medal.
THE CHALLENGE
As IRONMAN 70.3 prepared to arrive in Rockford, the event needed a distinctive visual element that could live naturally within the race logo while capturing the character of its host city.
THE IDEA
Inspired by the Rockmen statues along the Rock River, we created a running Rockman, followed by a biker and swimmer. The trio became the defining visual language for IRONMAN 70.3 Rockford throughout its three-year contract, appearing on banners, wayfinding, stickers, apparel, and the finisher medal.
THE CHALLENGE
As IRONMAN 70.3 prepared to arrive in Rockford, the event needed a distinctive visual element that could live naturally within the race logo while capturing the character of its host city.
THE IDEA
Inspired by the Rockmen statues along the Rock River, we created a running Rockman, followed by a biker and swimmer. The trio became the defining visual language for IRONMAN 70.3 Rockford throughout its three-year contract, appearing on banners, wayfinding, stickers, apparel, and the finisher medal.
