Ticknor Design Build
Ticknor Design Build
For generations, Ticknor has brought thoughtful craftsmanship to Rockford’s finest homes. We refreshed its identity and digital presence to reflect a boutique design-build studio where every detail is considered.
Year
2023
Industry
Construction Design
Category
Brand Design, Web, Photography
THE PROBLEM
Ticknor is a generational family business built on remodeling some of Rockford’s finest homes. As the company evolved into a full-service design-build partner for the top 1% of residences, its identity and website needed to express both the depth of its craftsmanship and the breadth of its design expertise.
THE RESOLUTION
We led a complete rebrand, retaining the signature T while reimagining it beyond the original nail-inspired mark to represent design and build in equal measure. A refined logo, color palette, and typography system came together in a comprehensive style guide. We then photographed each project with an eye for material, light, and detail, and created a distinctive website that feels as considered as the homes themselves, allowing Ticknor’s exceptional work to take center stage.
THE PROBLEM
Ticknor is a generational family business built on remodeling some of Rockford’s finest homes. As the company evolved into a full-service design-build partner for the top 1% of residences, its identity and website needed to express both the depth of its craftsmanship and the breadth of its design expertise.
THE RESOLUTION
We led a complete rebrand, retaining the signature T while reimagining it beyond the original nail-inspired mark to represent design and build in equal measure. A refined logo, color palette, and typography system came together in a comprehensive style guide. We then photographed each project with an eye for material, light, and detail, and created a distinctive website that feels as considered as the homes themselves, allowing Ticknor’s exceptional work to take center stage.
THE PROBLEM
Ticknor is a generational family business built on remodeling some of Rockford’s finest homes. As the company evolved into a full-service design-build partner for the top 1% of residences, its identity and website needed to express both the depth of its craftsmanship and the breadth of its design expertise.
THE RESOLUTION
We led a complete rebrand, retaining the signature T while reimagining it beyond the original nail-inspired mark to represent design and build in equal measure. A refined logo, color palette, and typography system came together in a comprehensive style guide. We then photographed each project with an eye for material, light, and detail, and created a distinctive website that feels as considered as the homes themselves, allowing Ticknor’s exceptional work to take center stage.
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