Rockford Peaches
Rockford Peaches
Built for the launch of Netflix’s 2022 series, the Peaches Fan Trail brings the true story of Rockford’s legendary women’s baseball team to life. Through archival research, original photography, and a map of meaningful local stops, the website invites fans to experience the history where it happened.
Year
2022
Industry
Sports & Tourism
Category
Web, Design, Research, Copy
Timeline
1 Month
THE GOAL
With Netflix set to release a new series about the Rockford Peaches in 2022, GoRockford had just one month to create a digital destination for the real story behind the team. The site needed to guide fans beyond the screen, into the places, people, and history that shaped the Peaches Fan Trail across Rockford.
THE DELIVERY
We immersed ourselves in the archive at Midway Village Museum, studying memorabilia, historic newspaper clippings, personal letters, and photographs. We also photographed uniforms, gloves, game balls, and other artifacts to bring the team’s legacy into focus. The result was a richly researched website, designed and developed in time for the show’s launch, that turned Rockford’s living history into an unforgettable fan experience.
THE GOAL
With Netflix set to release a new series about the Rockford Peaches in 2022, GoRockford had just one month to create a digital destination for the real story behind the team. The site needed to guide fans beyond the screen, into the places, people, and history that shaped the Peaches Fan Trail across Rockford.
THE DELIVERY
We immersed ourselves in the archive at Midway Village Museum, studying memorabilia, historic newspaper clippings, personal letters, and photographs. We also photographed uniforms, gloves, game balls, and other artifacts to bring the team’s legacy into focus. The result was a richly researched website, designed and developed in time for the show’s launch, that turned Rockford’s living history into an unforgettable fan experience.
THE GOAL
With Netflix set to release a new series about the Rockford Peaches in 2022, GoRockford had just one month to create a digital destination for the real story behind the team. The site needed to guide fans beyond the screen, into the places, people, and history that shaped the Peaches Fan Trail across Rockford.
THE DELIVERY
We immersed ourselves in the archive at Midway Village Museum, studying memorabilia, historic newspaper clippings, personal letters, and photographs. We also photographed uniforms, gloves, game balls, and other artifacts to bring the team’s legacy into focus. The result was a richly researched website, designed and developed in time for the show’s launch, that turned Rockford’s living history into an unforgettable fan experience.
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