Lightwave Creative

Experience the Experience of the Experienced

Good strategic decisions are made from many years of experience.  While your competition shops bargain basement prices for their brand, we will have your brand up and running within a week, so you can dominate your market and let your competitor’s third cousin duct tape their website together.  

Aaron Biby


After decades in the Communications and I.T. industries, both in the Bay Area and Northern IL, Aaron found his passion in the wonderful world of web development.  As a musician (drummers rule & guitarist drool), his passion for the creative process is something he brings into his daily work.  Making websites modern, functional and beautiful are at the top of mind whenever he sits down to work.

Growing up skateboarding in California and running around the woods of Texas during the 90’s are some of his fondest memories.

These days much of his free time spent with his wife and three sons enjoying all life has to offer in the great city of Rockford, IL.  Basically, attending lots of basketball games and eating from some choice food trucks.

Rob Labak Candid Profile Image

Rob Labak


With a few years under his belt (and by a few, we mean MANY…MANY, MANY) designing and helping companies present their brand to the world, Rob is the guy you want when you’re looking for a picky eye. I mean, he has a hard time eating at a restaurant if the font is not right in their logo.

With a Bachelor’s Degree in Marketing and a Master’s Degree in Business Administration, Rob makes design decisions with your business growth top of mind. It’s not just about looking good. It’s about getting the results you want for your company.

Also, he plays guitar. We’re not sure if that matters to you, but he wanted us to say that.


Brand Strategy & Identity

  • Brand Strategy Workshop
  • Brand Identity Guidelines
  • Tone of Voice
  • Logo Options
  • Color Palette
  • Typography
  • Brand Illustrations, Icons
  • Brand Collateral
  • Package Design
  • Large Format Design
  • Photography
  • Videography
  • Animation
  • 3D Modeling

Web Design & Development

  • Sitemap & Content Creation
  • Content Management (CMS)
  • e-Commerce Integration
  • Booking/Scheduling
  • Accessibility
  • Web Maintenance
  • Domain & Web Hosting
  • Landing/Lead Generation
  • Back-End Custom Coding
  • Multiple Platform Options
  • User Journeys
  • UI Mockups
  • Wireframes

Stay Light Headed

Still have questions?

Schedule a 15 minute fit call to learn more about our Light-Speed process.

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