Lightwave began by capturing high quality images of many of the key menu items. This immediately separates a restaurant from the majority of its local competitors. After all, people eat first with their eyes, and when they see quality images of the menu items, they want to follow up with a visit! The new imagery was immediately brought into a fresh website design and eventually into a redesign of the indoor menu boards, print menus, and drive thru menus for each of the Panino’s locations. With this new elevated brand presentation, the owners were able to increase margins and profits as a local establishment.
