Lightwave Creative

Rockford Area Arts Council

The Rockford Area Arts Council has a clear message: Art Is Power! And, they needed a powerful website to convey this message to the community.
Project Overview


Rockford Area Arts Council



The Challenge

Artistic and Functional

The Rockford Area Arts Council was in need of a website that could walk the line between artistic and functional. As a non-for-profit organization making the arts accessible to everyone in the community, they both represented the arts, and at the same time need to communicate large amounts of information to donors, artists, and students. They were looking for a way to communicate events, create artists profile pages, and make donation transactions take place securely and with ease. Finally, accessibility and translation features were required for the website.
The Solution

Speaking Boldly

Lightwave began by working through concepts and landing on a modern art feel for the website. This allowed for the tasteful use of shapes and bright color to accent the site while not distracting from the display of text and information throughout the site. A bold font was maximized to make big statements about art within the site. Information from the previous website was brought in, reshaped, and organized to make finding what you need an easy task. Careful selection of plugins allowed for every feature to be installed properly such as language translation, accessibility, donation transactions, and an artist resource center. The RAAC was thrilled to launch their new website showing their artistic side while making the arts more accessible to everyone in the community.

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