With a strong background in design, Ticknor had an eye for what looked good and what represented them well when it came to photography and website design. Redesigned the Ticknor logo with a strong nod to their previous logo which held value with the Ticknor team and their clients. From there, Lightwave worked through a discovery process to identify precisely how Ticknor envisioned their new brand identity taking shape. This informed all decisions when it came to building brand assets including photo shoots, copywriting, and layout and design choices. Once completed, Ticknor was equipped with a fresh logo, website, style guide including logos, fonts, and color palette, and an extended photo library of current work to present to potential clients.